Customer Engagement Through CRM Systems
Positive customer experience is an increasingly important ingredient for companies to win and retain customers. Customer engagement helps companies deliver amazing customer experiences by building long-term customer relationships that are personalized, proactive, and predictive across marketing, sales, and service.
Experience Intelligent Customer Engagement
Today, the process of engaging customers can’t be one-size-fits-all. It needs to be adaptive across all touch points and within the context of your customer. Intelligent customer engagement enables your company to build customer trust, loyalty, and insight. We help your company deliver amazing customer experiences.
Create proactive experiences by determining the next best interaction with your customer based on context.
Make customer engagement predictive by using analytics—internal and external data to identify patterns and predict outcomes.
We help you make every customer engagement an intelligent one, so you can market smarter, sell effectively, and care everywhere.
What is CRM?
Customer relationship management—often called CRM, CRM system — is a business solution that helps companies improve marketing, sales, and service engagement with their customers to drive organizational efficiency, while helping to improve customer experience.
What can CRM do for my organization?
CRM can help reduce costs and increase profitability by organizing and automating business processes that nurture customer relationships and satisfaction across all interactions—marketing, sales, and customer service. CRM solutions can deliver return on investment (ROI) through marketing automation, customer service, and sales force automation.
We also offer mobile CRM and platforms that enable you to manage your customer relationships on your mobile devices, along with tools that integrate data and reporting from social media directly into your CRM application. (Place a Text / QR Scan code on Social Media)
Customer Relationship Management Examples
With a CRM system, everything from customer accounts to sales opportunities to customer leads and account activity in the cloud, plus relationships involving mobile sales, come into easy view for collaboration and rapid decision-making. Store, leverage data and analytics for the big picture on your business from many angles. Or drill down into the CRM system features and tools specifically for sales, service, marketing, and social intelligence.
Listen and engage customers on social media.
Connect with customers and prospects through embedded, contextual social tools. Measure campaign performance and impact, and track your share of voice across social channels, such as Twitter, Facebook, and YouTube. Monitor your global sentiment and brand presence.
Demonstrate results and impact.
Measure pipeline and revenue across every marketing investment to get a true view of your return on investment (ROI). Empower you with access to data through personalized role-based dashboards, and get a clear overview of marketing results so you can quickly judge performance.